6 Comments

This is a very interesting perspective on IKEA furniture because by far the majority opinion of IKEA in my very small social circle is quite the opposite. IKEA means you can't afford the nicer item so you have to settle, and on top of that have to put it together with incomprehensible instructions and often missing pieces. Basically hugely frustrating. Don't get me wrong - I'm a fan because I'm handy and I love a project. But mine is often a minority opinion.

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Hi Lissa! :)

It is very interesting what you say, I really had not thought that there are people who do not buy at IKEA because they are not willing to “waste” their time assembling a piece of furniture. It all depends on the person, of course, but at a marketing level it was a good idea to reduce costs and create a different experience for the user.

It is not a “poor” thing or something like that, it also has to do with the person's laziness, patience or skill.

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Yes being fairly handy myself it never occurred to me not everyone is handy. So I can see where having to put something together might be a turnoff for them.

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I think Ikea used to have a "cheap", "can't afford other stores" association. Some Ikea furniture is quite pricey, too. I personally have bought there and get no pleasure from putting their stuff together. It's frustrating, and the end result is not great. I cannot fathom enjoying the process even if the product worked really well, its just not something that appeals to me.

I have ikea furniture and have hired others to assemble the furniture for me.

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Hahaha, sure, of course not everyone has to enjoy the process. One thing to keep in mind is that for the process to be enjoyable, the challenge has to be within the tolerable level of difficulty for that person. If you don't like manual crafts, a little challenge is a pain.

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Exacto, un dolor. De acuerdo con lo que dices que lograr cosas ayuda a apreciarla. Hay un fascinating, de Robert Cialdini, Influence the science of persuasion.

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